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08 Mar 2016
Why not something else like MetaCafe or Viddler or any other video sharing websites? Why YouTube specifically? Let's have a look at that now.
The very first thing Is That YouTube Is a member of Google
As I've said before. It is some amazing ramifications for YouTube and for its future. As you might know, YouTube obtained as a company that's not owned by Google. The truth is, it was only relatively recently that Google purchased them.
If you look at Google and just what they're on about, they're inside the money-making game. They're considering making money online. Having a company like Google behind you can only spell good things in terms of success regarding making money.
That's one more thing. Google has deep pockets with money. They are able to fund a company like YouTube for many years if they want to. They've made a decision to back YouTube because they've seen the possible that YouTube has. Which is a really clear sign that YouTube can be a technology you should keep close track of.
I think they're the next most-visited website on the Internet at this time. I think Google is #1. I've got to double check those stats there, but YouTube is significant.
Google also wants you to be successful. If you're successful, it's going to make them more money at the same time and make them more lucrative. So just the undeniable fact that they're behind YouTube means that they're working hard to produce YouTube as easy for you personally as possible to be successful.
In the event you look at the changes that YouTube moved through since Google purchased them, you can observe dramatic differences. You can see it in the AdSense program that has been introduced in the YouTube videos. You can view in the different designs and layouts that they have been working towards. You can view how YouTube videos are ranking much better inside the Google search engines. Having Google on his or her side is just huge.
YouTube Videos Rank Online Search Results
So you've got that on your side. If you're only submitting to YouTube, your chances of getting ranked online are so much higher in comparison with all the other video sharing sites.
It's An Incredible Traffic Source
This can be sort of an understatement, however if you look at YouTube, they only recently reached one billion views every day. I'm not even certain that we can visualize time, but imagine one billion coins, you'd probably be able to fill up a complete stadium full of coins. One billion views every day is huge, and this is just derived from one of website.
In 2008 a report was done that established that there were 71 million unique users in each month. That number has probably been superseded chances are, but this is the latest information we have on that particular statistic. It is a huge plus. If you aren't using this as a obtaining the traffic source, you're missing out.

I think with the example that we used, FreeMagicLive, we've only touched the counter. We've really just scratched the surface and we're already looking at 15,000 people on the email list.
It Is A Search Engine On Its Own
Have you ever visited YouTube and started trying to find something, like in the hunt box right right here? More and more people now are using YouTube as their main google search compared to Google. Is this perhaps a trend that's going to continue in the future and as opposed to people just doing searches online, just go to YouTube to perform searches? Perhaps YouTube can become the #1 site where individuals want to search for information.
Picture this. What are the implications? If YouTube is potentially going to become the #1 search engine on earth, what are the implications on your online business? And can you want to be in the right place at the right time with YouTube? I definitely think so.
YouTube Isn't just For Teenagers Anymore
This is the question that I've had from your lot of people. They say, "Sure, you were able to get success on-line, but your market is limited to teenagers." Given that may have been the case when YouTube only agreed to be starting out, but now important things have changed. Demographics for YouTube are changing and they are changing at a massive rate. It's not only for teenagers anymore, and if you're marketing to other ages, this is good news.
Teenagers are the highest number, speculate you'll see in some of the statistics, YouTube is great for other age groups too. Look at this: 85% of the United States population has watched YouTube videos. That's huge. 85% of the whole United States has watched a YouTube video. That is incredible!
But now, check this out. 71% of males between 45-54 have watched a YouTube video. How cool is always that? And this is the other thing, examine all these other age brackets combined. These are people that normally have money. These are people who have jobs which enable it to afford to pay for something online. In the event you add up all these people, that's more than just the teenagers.
And you should see a similar trend for the females. Look at these percentages of folks who've watched YouTube videos inside their lifetime. It's not just teenagers. This can be something to keep in mind when you think about using YouTube as a potential traffic source for your website.
YouTube Demographics Are Changing
It isn't just for the teenagers anymore. As those teenagers grow up, they become older, they begin getting jobs, plus they start moving into another demographic themselves.
What we're seeing here's a typical new technology adoption cycle. You might have seen what's called the S-curve. It appears something like this, and this is a typical curve for brand spanking new technology that gets introduced in a new market. For YouTube it's not different. They had a massive growth phase here. I think they slowly entered 2005 and then had this exponential growth. We're sitting at 2010 at this time, so this is where we are now.
That means that you have still got a window of two years to get your act together and start doing stuff online, because this part of the market here, none of the people are on YouTube yet. If this type of S-curve is true, that means there's destined to be a lot of people still joining YouTube, and you also want to be in the right position once all of them are online and watching videos. You wish to have your videos already available online for by 2012.
It's important that you start getting something online as soon as possible, on YouTube in particular. This is when things are at. That is backed up by research produced by the YouTube 2009 Report. It's an independent research company that did the investigation for that.
Let's move on. Think about the implications of these statistics. Buying a demographics and what which means for you as a business online. How can you position yourself to enable you to be in the best possible position if this mainstream, people in the united states and the UK, hit YouTube and have on YouTube and start interacting on YouTube on a regular basis?
What Are The Implications On your Business Now?
So what can you need to do now to start to get ready for that? Think about that. What does it mean for you personally right now, and what can it mean for you later on? There are already things you could do given that could help you get positiioned in the future for YouTube.
You have an early mover advantage. 2012 is often a peak for the mainstream in the united states and the UK. I've not even looked at statistics for places like China or India, in addition to their populations are huge. This is why I think we're really just at the beginning of the curve still. If you have to combine the whole statistics for the whole world, there's destined to be some very exciting things happening for YouTube. That's my prediction.
The "YouTube Beach Head Strategy"
Precisely what is all this leading to? I am a really strong believer in focus. I grabbed this strategy. I'm calling it the YouTube Beachhead Strategy. Precisely why I'm doing this is simply because I really believe that you need to focus your entire attention on one thing in order to be successful. Focus on that, are right, and then once you've got it through your belt, move on to the following point.
So what is this? Essentially, the Beachhead Strategy is to locate a big ball and roll by it. That's really all it implies. It's about finding a big player available in the market, someone like YouTube in such cases, and just go with the flow using them. Jump on board and use them because your leverage. It's about focused leverage, while focusing in this case is centering on YouTube.
Where did I purchase this idea from? I managed to get it from a guy called Geoffrey Moore, a fantastic thinker. He wrote the sunday paper called Crossing The Chasm for your high tech industry. What he discussed was for any new technology, you've got this product adoption cycle where it boils down to the early innovators, early adopters, early majority, late majority, and laggards.
That is typical for any new technology stepping into the market. What Geoffrey Moore discovered was by investing in new technologies there's normally what he calls a spot or chasm. This is where most new hi-tech startup companies belong to this chasm. They get to this point here and so they run out of customers. They fall into this chasm and you never hear of them again. They disappear.
He talked about creating a beachhead strategy and it's really like a beachhead that you can use for jumping up to the early majority. It offers a superior this jumping point out get into the early majority. Once you hit the early majority, this is when you hit the tipping point. Then things go big for you.
I'm using this idea and I'm proclaiming that if you want to go hit the tipping point on your industry, for your niche, use YouTube as your beachhead strategy. Use YouTube to obtain the early majority to your niche, because it's one of the best vehicles to use how to help you get major amounts of traffic to your site.
Itrrrs this that it's all driving towards. Do you can appreciate what I'm saying here. With the energy YouTube and the fact that they're connected with Google, it's only incredible. We are now living in incredible times.
You can go out and try and spread your attention and rehearse a whole bunch of different video sharing sites, different strategies, on several platforms and things, and turn out spreading yourself so thin that you don't show any results, however strategy has been tested and proved and I'm now just employing it to YouTube. This is the reason I call it the YouTube Beachhead Strategy. Do you can understand why you should get onto YouTube as soon as possible and focus your attention there.


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